Strategic Roadmap

Brand Workshop

Results

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Proof, not promises

Strategy that shows up in the numbers.

Beautiful work matters—but it’s only worth the investment when it moves the business. Here’s what happens when research-led strategy meets strong creative execution.

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RESULTS FROM INDIVIDUAL ENGAGEMENTS

OUTCOMES VARY BY BUSINESS

RESEARCH FIRST, ALWAYS

Selected engagements

Four brands.
Four measurable moves.

Real Phat Foods

PACKAGING REFRESH

575%

growth in 60 days

THE CHALLENGE

A great product on the shelf wasn’t getting picked. The packaging didn’t communicate what made it worth buying.

THE WORK

A packaging refresh grounded in what actually drives shelf decisions—clearer hierarchy, stronger claims, and a look that earns a second glance.

THE RESULT

Sales grew 575% within 60 days of the refreshed packaging reaching shelves.

Luluna Health

BRAND EXPANSION

25+

new retail locations

THE CHALLENGE

A health brand ready to grow, with a brand that wasn’t built to travel beyond its original audience.

THE WORK

A brand expansion that clarified the positioning and extended the identity system so it could hold up across new retail environments.

THE RESULT

Expanded into more than 25+ new retail locations following the brand expansion.

Uproot Milk

BRAND STRATEGY & PACKAGING

$84K

seed funding secured

THE CHALLENGE

An early-stage brand that needed investors to believe in the opportunity before there was much proof on paper.

THE WORK

Brand strategy and packaging that gave the business a credible, investable story—and a product vision backers could see.

THE RESULT

Secured $84K in seed funding with the new brand as part of the pitch. Major brand: Califia Farms acquired Uproot in 2024.

Verdeco

BRAND STRATEGY

9 months

of sales in 30 days

THE CHALLENGE

A sustainable brand with strong values but a message that wasn’t converting interest into purchases.

THE WORK

Brand strategy that sharpened the positioning and connected the product’s value to what customers actually care about.

THE RESULT

Generated nine months’ worth of sales within 30 days of the new strategy rolling out.

These results reflect specific client engagements and their individual circumstances—they’re evidence of what’s possible, not a guarantee of identical outcomes for every business.

Elena Corbu

WHERE THINKING TAKES FORM

Good thinking should lead to meaningful work.

Want to see where that thinking can lead? Request our case studies deck for a closer look at select work and results.

Available through our inquiry form or your introduction email.

Portfolio results reflect individual client engagements, not guaranteed outcomes of this service.

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